I Heart My Hero began with a simple idea: the people who run toward danger — police officers, firefighters, paramedics, and EMTs — deserve to be celebrated every day, not just on the hard days. Their families deserve to be celebrated too. This store is our way of saying thank you, loud and proud, in red, white, and blue.
I Heart My Hero is a for-profit store run by AMP’D LTD in Toledo, Ohio. We are the same people who feed and support first responders locally, and we wanted to create something that carries that spirit even further — apparel, flags, and gifts that let families show their pride wherever they go.
A Store, Not a Non-Profit
To be clear: I Heart My Hero is a for-profit business. It is separate and distinct from any non-profit organization. We are proud of that independence — it lets us design bold, colorful gear, print it, and ship it directly to you, while still giving back in a way that matters.
Giving Back Is Why We Exist
A portion of the proceeds from every order is donated to first-responder causes, supporting first responders and their families. When you wear an I Heart My Hero shirt, fly one of our flags, or give one of our gifts, you are part of that giving — a small act of thanks that adds up, order after order.
From Toledo, With Thanks
We are based in Toledo, Ohio, and our roots here run deep. We know the first responders in our community by name, we show up for them, and we built this store to help other families do the same. Whether your hero wears a badge, a helmet, or an EMS star, this store is for you — and for them.
Thank you for supporting I Heart My Hero, and thank you for loving a hero.